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Coyote Logistics Announces Appointments of New European Business Leaders

New leaders offer proven experience and forward thinking to the benefit of shippers, carriers and employees.


To ensure continued success in the rapidly evolving European freight market, Coyote Logistics, a leading global third-party logistics (3PL) provider, is pleased to announce the appointment of several new European executive leaders. The appointments include Jaap Bruining, who will operate as Head of Coyote Logistics Europe, and Ernst Hoestra, who will take over as interim Vice President of Sales Development.

Together, Bruining and Hoestra bring over 45 years of work experience, including years of direct experience within the logistics industry, to the Coyote Logistics team and will be based in the company’s  European headquarters in Amsterdam. Both are excited to join Coyote’s innovative, growing team.

Jaap Bruining, Head of Coyote Logistics Europe

“I believe 2020 is going to be an excellent year for Coyote Logistics. Our success this year and beyond will be dependent on the efforts and choices we jointly make as a team. I’m excited by the energy and company pride of the team, and look optimistically towards a future that has the Coyote Logistics network expanding across the continent.” – Jaap Bruining, Head of Europe



A long-time logistics professional with experience in operations and strategy development, Bruining joined the Coyote Logistics team in December 2019. Since then, he has traveled to key markets and offices, including Dover, Wroclaw and Coyote’s global headquarters in Chicago, to better understand the company and its solutions, network customers, employees and culture.

Building on the rapid success Coyote Logistics saw in 2019, including over 50% year over year volume growth in Europe, Bruining will concentrate on driving the business into its next phase of growth by advancing its focus on core truckload, providing smarter digital solutions and creating a seamless experience for shippers and carriers.

As part of an unwavering commitment to its customers, Coyote Logistics also recently hired Hoestra, a seasoned logistics professional with years of experience at Cycleon and TNT Express. As an industry thought-leader speaking regularly on sustainable supply chains, he knows how to combine his interpersonal skills and entrepreneurial mentality to empower growth-focused teams.

Ernst Hoestra interim Vice President of Sales Development

“Ernst brings an immense amount of knowledge and expertise to the Coyote Logistics team. He specializes in driving fast growth, a quality that aligns with our business strategy. His large network and experience as a business builder will be an incredible asset to the company as we move forward.” – Jaap Bruining, Head of Europe




Coyote Logistics welcomes Bruining and Hoestra to the team, and looks forward to forward thinking, strong leadership and a renewed focus on people-driven results.

ABOUT COYOTE LOGISTICS, LLC, A UPS COMPANY: Coyote Logistics is a leading global third-party logistics provider that combines a diverse, centralized transportation marketplace matching more than 10,000 shipments every day. Coyote offers a comprehensive multi-modal solutions portfolio—including truckload, less than truckload (LTL) and intermodal—with data intelligence and market insights to help empower our customers’ business growth in a rapidly changing world. Coyote became a UPS company in 2015, adding to our expanding portfolio of global services. Headquartered in Chicago, Coyote has more than 3,000 employees operating in 20 offices worldwide. For more information, please visit:




Media Contact for Coyote Logistics:

Bill Theis

(773) 799-2510

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