Wednesday, February 3, 2010, 15:34 EDT

Heineken USA Selects Coyote Logistics to Manage Nationwide Freight Forwarding Activities

Continues Commitment to Maximize Supply Chain Activities

White Plains, NY − (MARKETWIRE) − Heineken USA today announced the selection of Coyote Logistics as its national freight forwarder. Under this new agreement, Coyote will manage the outbound transportation of the company's Dutch brand portfolio from Heineken USA's Demand Point centers. The selection was based on a strategic review of the company's supply chain activities to help deliver against corporate growth goals.

"Our supply chain has been a competitive advantage for us," said Dan Sullivan, chief financial and operating officer, Heineken USA. "We believe this decision further demonstrates our commitment to continued improvement. By leveraging our scale and consolidating efforts, we will gain efficiencies while maintaining our superior service levels for our distributor partners."

Today's announcement applies only to freight forwarding activities for the company's Dutch brand portfolio. Heineken USA will continue to work with Satellite Logistics Group, ASA Apple and Maersk to coordinate the portfolio's drayage and warehousing operations at its Demand Point locations.

"We are thrilled to have been awarded this opportunity and to work with an iconic portfolio of brands," said Jeff Silver, chief executive officer, Coyote Logistics. "The cooperation and creativity of the Heineken USA team has inspired us to advance a solution that will help us to maintain and potentially increase service levels while driving efficiencies throughout their supply chain."

Organizing for Growth

Heineken USA currently relies on six Demand Point facilities to support its distributor network across the country. This supply chain footprint positions the company to streamline operations and build flexibility to accommodate future growth. Through the company's continued supply chain evolution, Heineken USA has been able to reduce costs and provide an enhanced service model to its network of distributors. While importing product from breweries 3,000 miles away, Heineken USA has decreased order lead time from brewery to store shelf from 10 weeks in 1996 to 7 days presently.
"Coyote has shown both thought leadership and executional excellence and we look forward to working with them," said Sullivan.

About Heineken USA

Heineken USA Inc., the nation's premier beer importer, is a subsidiary of Heineken International BV, which is the world's most international brewer. Brands imported into the U.S. include: Heineken Lager, the world's most international beer brand; Heineken Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.

Contact:
Tara Carraro
Heineken USA
914-681-4153
tcarraro@heinekenusa.com

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